"The House of the Mouse"

1. Analyze how Disney's expansion into Japan, particularly through the opening of Tokyo Disneyland in 1983, influenced its global brand strategy. What factors contributed to the success of this theme park in the Japanese market?

2. Discuss the cultural adaptations that Disney has made in its media and merchandise to cater to Japanese audiences. How have iconic characters like Mickey Mouse and Disney films been localized to resonate with Japanese consumers?

3. Examine the impact of Disney's acquisition of Studio Ghibli on its portfolio in Japan. How has this partnership influenced Disney's strategy in capturing the unique storytelling and animation style that resonates with Japanese culture?

4. Evaluate how Disney's presence in Japan has affected the country's entertainment landscape. What challenges has Disney faced in competing with local animation studios and cultural phenomena like anime?

5. Consider the potential for Disney to leverage emerging technologies like virtual reality (VR) and artificial intelligence (AI) in Japan. How might these technologies enhance the Disney experience in theme parks and media offerings for Japanese consumers?