Black Friday deals are already happening, and they're not limited to just one day anymore. Retailers are starting their sales weeks before Thanksgiving, tempting shoppers with discounts on items like TVs and gaming consoles.
Stores like Amazon, Best Buy, and Target launched their Black Friday sales a week or more in advance this year. This longer sale period is a strategy by businesses to attract customers and increase revenue, considering the significant amount—around $957 billion—that shoppers are expected to spend in stores and online.
Sales can be as high as 35% off the regular price, especially from Thanksgiving through Cyber Monday. Using price comparison tools can help ensure you're getting a real bargain. While the extended sale window benefits retailers, it also gives consumers more time to find the best prices and wait for steeper discounts.
In conclusion, shoppers can still benefit from Black Friday sales, as the variety of discounts allows for overall savings. However, navigating through the multitude of deals and promotions from different retailers is becoming more complex, and it may not get easier anytime soon.