"New Way to Measure How Well Industries are Growing: Important Ideas for Digital Marketers"

In today's fast-changing world of technology and digital changes, it's important to understand how well industries are developing. A study in 2021 looked at how mature industrial ecosystems are when they use digital technology. This research, led by Aleksandr Babkin and other experts, gives valuable ideas to digital marketers who want to improve their strategies.

Key Points:

1. Why Ecosystem Maturity Matters: Industrial ecosystems are networks of businesses that work together to make products and services. How mature these ecosystems are affects how well they can connect with global markets, compete internationally, and keep growing with digital changes.

2. Four Ways to Measure Maturity: The study uses four ways to measure maturity: looking at environmental, social, and corporate governance (ESG) factors, and how well they use digital technology. This helps get a complete picture of an industrial ecosystem.

3. Six Levels of Maturity: Researchers created a scale with six levels, from 'Very High' to 'Minus One.' This helps to see how ready an ecosystem is for digital changes and sustainable growth.

How It Works:

1. Gathering and Comparing Data: They start by collecting data on different levels of industry (like global or national). They use ESG ratings and digital data, checking to make sure it's fair.

2. Analyzing Data: They use Principal Component Analysis (PCA) and Hierarchical Clustering to study the data and give it scores.

3. Final Assessment: They combine the scores from all four measures to get a final maturity score. Then they give suggestions on how to make an ecosystem more mature.

Case Study: Russian Industries They tested this method on Russia's industries, like metal and mining. They found Russia's industries are at a 'Basic' maturity level, but metal and mining are already 'Advanced.'

For Digital Marketers:

1. Finding Good Ecosystems: Marketers can use this to find industries that are mature and likely to try new digital marketing ideas.

2. Improving ESG and Digital Skills: By focusing on ESG and getting better with digital technology, companies can match with mature industries. This builds better partnerships and makes them more competitive.

3. Planning Better: Knowing how mature an industry is helps plan and use resources better. This means focusing on industries that can grow with digital changes.

Conclusion: This new way to measure industrial maturity helps digital marketers in a changing world. Using this, they can plan better and grow faster in today's digital economy.

For further details, refer to the full study in the International Journal of Technology here.